RESUME
A snapshot of my work
EXPERIENCE
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★ Events-related items include:
☆ Award-season logistics like updating contacts on CRM.
☆ Negotiating and overviewing contracts to book photographers, catering, and event spaces.
☆ Writing and releasing invitations, gathering and consolidating RSVPs, and tracking attendances.
★ Established a functioning social media calendar and create content including:
☆ Original video content for Instagram Reels, TikTok, Twitter, and Facebook.
☆ Copywriting for static graphics, letters, CMAs, and working with agents for brokerage and done-for-you marketing content, releasing 20 posts a month to be used by over 1200 agents.
★ Social media outreach – facilitating social media partnership opportunities, tracking progress, and reporting outcomes to appropriate stakeholders.
★ Copywriting: designing assets for email marketing per communication calendar (6 – 8 emails per week) on Canva and building them on Active Campaign.
★ Re-working technical documents (TRREB Market Watch, and Urbanation data reports, Bank of Canada and OREA press releases, and various Federal Government Updates like Garden Suites, Flippers Taxes etc.).
★ Editing training recap videos, consolidating 1 hour into 7 minutes (twice a week), turning them into a Podcast and pulling snippets for microcontent.
★ Agent Portal Redesign for accessibility and improved UX/UI using Elementor.
★ Helping maintain/digitize management calendars.
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★ Brand curation across social platforms including Twitter, Facebook Instagram, and LinkedIn.
★ Contributions to press releases, and copy optimization for individual social platforms.
★ Ad targeting for webinar series; budget allocation and ad strategy as well as outreach with adjacent initiatives and organizations to encourage high turnout.
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★ Assist with A&R practices, including searching for new talent our clients can work with on Spotify, TikTok, YouTube, Soundcloud and more platforms.
★ Research and gather data related to record labels, publishers, songwriters and producers; administrative work like gathering emails and contact information
★ Copywriting and creation of press kits and press releases that led to articles in Elevator Mag and Kazi Magazine.
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★ Wrote social media copy and blog articles for J.I the Prince of NY, Pressa, BIA amongst others.
★ Ran targeted Facebook ad campaigns for Free Nationals.
★ Regularly scheduled weekly social posts using original graphic design and cultivated the brand tone of voice. Tracked the performance of social posts, and used this data to make strategic marketing decisions.
★ Copy and HTML editor for email newsletter using MailChimp.
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★ Prepared scripts and full audio packages including interviews on a variety of topics ranging from real-estate, LGBTQ+ issues, social justice and race relations, crime etc.
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★ Writer for both newsprint and online publication on a variety of topics ranging from real-estate, LGBTQ+ issues, social justice and race relations, subculture, crime etc.
Take A Look
This video is a strong example of some of my video capabilities, as I was a foundational part of its implementation.
To establish the video studio at the brokerage, I outlined the appropriate equipment to be purchased, including the camera body, lenses, filters, microphones, lighting, etc. Then sets had to be built.
Alongside our video editor, I put together the floor plans for professional lighting and camera setups, as well as video tutorials on how agents can replicate these setups.
The intention was so agents could book time in the studios, record the content they'd like for their social media (much of which is based on prompts and scrips I put together), and hand them off to our video editing team to put them together.
Then we would put together engaging videos using appropriate graphics, b-roll, and video techniques to ensure professional quality video and high-performing content for social media.
Disclaimer: I didn't shoot this video as it was against management policy, so the lighting and microphone placement is not per our guidelines, but I did the editing.
Stand out from the crowd
This is a more generic example of how I've used tools like Canva to create Reel / TikTok content that aids in calendar consistency (while serving to engage and strengthen the existing audience community).
In addition to strong copywriting skills, I'm able to leverage transcription tools, captions, and alternative text for strong SEO, motion graphics, and trending-audio curation, so that it is possible to turn simple carousel/infographic-style posts into high-performing videos.
Maintaining attention is a vital component to winning with algorithms, and engaging the senses with music and visual movement far outclasses standard practices for many organizations - being able to do so consistently is a rarity.
Given my familiarity with the tools and techniques employed, the potential applications of these skills are extensive. From consistent, branded content for various social media channels, to engaging announcements for new initiatives, roll-out content, and paid campaign content.
MORE ABOUT ME
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★ Bachelors Degree in Journalism at Carleton University
☆ Minor in Communication and Media Studies
☆ Minor in Japanese
☆ Selected 1 of 10 chosen participants of 170+ journalism students to showcase outstanding work during Undergraduate Research Showcase
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★ Adobe Suite [Intermediate]
☆ Photoshop
☆ Illustrator
☆ Lightroom
☆ Premiere Pro
☆ After Effects
☆ Audition
★ Ableton Live [Expert]
★ Logic Pro X [Intermediate]
★ Wordpress [Intermediate]
☆ Elementor
☆ Thrive Architect
☆ Google Analytics
★ Experience with DSLR Cameras, Lighting, Gimbals
★ Experience with Microphones, Audio Interfaces and Pre-Amps, Mixing Consoles, and other audio equipment [Proficient]
★ Microsoft Suite [Intermediate]
☆ Word
☆ Powerpoint
☆ Excel
☆ Teams
★ Web Programming [Basic]
☆ HTML
☆ CSS
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★ English [Fluent]
★ Urdu [Conversational]
★ Japanese [4 Years of Intensive Study]
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★ Search-Engine Optimized content-creation strategy using keyword research tools like Ahrefs, AskThePublic, Buzzsumo etc.
★ Precise verbal and written communication skills
★ Organized and creative thinker; community minded!
